The article emphasizes the transformative effect of artificial intelligence (AI) on Search Engine Optimization (SEO). Instead of viewing this as a threat, the author advocates adopting a positive approach towards using AI for SEO. The author asserts that AI is not replacing SEO but is actually enhancing it. The author’s AI SEO tools, built into RightBlogger, are already being utilized by over 30,000 creators and entrepreneurs to increase their SEO traffic and rank higher in organic Google search results.
The author also highlights the importance of adapting to changes in the SEO world. The emergence of AI is described as a rebirth of SEO rather than its end, and the author insists on viewing and using AI tools with positivity and optimism. The author also offers an AI Foundations course which includes hands-on video tutorials and real-world advice to increase traffic in the AI age.
In addition, the author notes some shifts in the way people search online due to the incorporation of AI in SEO. This includes the increasing prevalence of AI Overviews at the top of Google search results, also called generative search experiences. The author concludes that these changes, while significant, are not catastrophic and present opportunities for those willing to adapt and learn.