Building a successful coaching business requires authenticity and leveraging personal strengths rather than mimicking others’ marketing strategies. This involves focusing on coaching calls rather than creating content and social media posts. Coaches should avoid using templates, cringeworthy hooks, and rigid structures to promote themselves online. Instead, they should let their clients’ transformations speak for them. By sharing true stories of their clients’ success, coaches can attract potential clients who can relate to these narratives. Coaches are also encouraged to share their methods and systems, demonstrating their expertise and providing a clear guide for others to follow.
Sharing personal experiences, including challenges faced and overcome, and the lessons learned along the journey, can build trust and attract clients who value authenticity. Tracking metrics such as discovery calls booked, programs sold, and client wins can help measure success and build a stronger brand. Studying which content attracts clients and repurposing successful work can also be beneficial.
Coaches should not worry about presenting a polished image. Instead, they should be genuine, sharing their beliefs about their work and not waiting for everything to be perfect before publishing. By consistently showing up with authenticity and strong, unapologetic opinions, coaches can attract the right audience. The article advises against spending time creating