by steve | Mar 18, 2025 | Marketing, Social Media
Improving your LinkedIn content to generate leads requires three key changes. Firstly, your posts need to target your ideal customer specifically. This can be achieved by getting into their mindset and making them feel recognized. This can be as literal as naming the...
by steve | Mar 17, 2025 | Social Media, Technology
In recent weeks, the social media landscape has witnessed some peculiar events, such as the temporary ban on TikTok, which led to increased demand for devices with the app pre-installed. This even escalated to the point where such devices were being sold for up to...
by steve | Mar 17, 2025 | Business Development, Social Media
LinkedIn can be a powerful platform for professional growth, allowing individuals to create a strong following or “superfans” who engage with and share their content. Growing the follower base entails consistent effort and strategic planning rather than...
by steve | Mar 13, 2025 | Business Development, Social Media
LinkedIn headlines can make a person stand out or be overlooked. These headlines, limited to 220 characters, appear in eight different areas across the platform. It’s important to create a compelling headline that attracts the desired audience. There are a few...
by steve | Mar 12, 2025 | Marketing, Social Media
The millennial generation, consisting of individuals in their 30s and 40s, has a significant impact on industries and consumer expectations. The Covid-19 pandemic has influenced their perspectives on work, family, and purchasing behavior, necessitating an evolution in...
by steve | Mar 12, 2025 | Business Development, Social Media
LinkedIn users are advised to express more of their unique personalities and interests on the platform to stand out and gain more engagement. Many people tend to use a professional, neutral tone, resulting in a lack of distinctiveness. Jillian Richardson, a well-known...
