by planetlink | Feb 5, 2025 | Search Engine Optimization, Technology
Google has announced a refinement of its ads quality systems to better ascertain users’ intent and expectations during their search experience. The goal is to create more helpful ads experiences on Google Search. The company noted that it can be frustrating for...
by planetlink | Jan 29, 2025 | Entrepreneurial, Search Engine Optimization
Small service-based businesses are crucial to local communities and can significantly benefit from mastering local SEO to attract new clients and outpace competition. According to Google, 46% of all searches have a local intent, and “near me” searches have...
by planetlink | Jan 27, 2025 | Generative AI, Search Engine Optimization
Artificial Intelligence (AI) tools are transforming the landscape for search results, content creation, and user behaviour, leading to new opportunities and challenges for marketers. To stay competitive, marketers must adapt their content and SEO strategies to suit...
by planetlink | Jan 3, 2025 | E-commerce, Search Engine Optimization
The webinar discusses strategies to enhance consultancy, such as defining a personal brand and acquiring initial clients. It highlights how artificial intelligence (AI) can stimulate growth and automate key procedures in e-commerce, giving businesses a competitive...
by planetlink | Dec 31, 2024 | Marketing, Search Engine Optimization
Saturated markets pose distinct challenges to businesses, especially new ones trying to break in or those looking to increase revenue. Saturated markets lack new consumer demand due to factors such as intense competition, reduced demand, or changing trends. Examples...
by planetlink | Dec 18, 2024 | Generative AI, Search Engine Optimization
In 2024, the surge in AI-generated search results significantly impacted organic traffic on many websites. A significant number of queries ceased to result in click-throughs, and when users did click, it was challenging for companies to gain additional context on...
