by planetlink | Feb 26, 2025 | Entrepreneurial, Marketing
In the competitive business landscape, standing out is essential for survival. A quality product or service is not enough to claim a unique space in the market. Understanding competitors, creating a unique value proposition and building a brand that captures attention...
by planetlink | Feb 25, 2025 | Content, Marketing
Shabnam Mogharabi, founder and CEO of The Joy Brigade and co-founder of SoulPancake, promotes the idea of using joy as a rebellion against negativity in content marketing. Drawing from positive psychology theories, she believes that joy can be a strong motivator and...
by planetlink | Feb 25, 2025 | Marketing, Technology
This article discusses the future of search traffic, the decline of Google search, and how businesses can adjust their content strategy for the age of Artificial Intelligence (AI). The marketing landscape is evolving rapidly, with changes happening in weeks that used...
by planetlink | Feb 24, 2025 | Marketing, Social Media
The article suggests that to grow LinkedIn followers, it is important to question and break traditional expert rules. The author, who quadrupled their LinkedIn following to 30,000 in one year, suggests that growth begins when you stop copying others and discover what...
by planetlink | Feb 22, 2025 | Content, Marketing
Six-year-old Aunna’s awe-inspiring experience at the South Carolina Ballet’s performance of ‘Off The Wall & Onto the Stage’ underscores the importance of innovation and creativity, according to Amanda Wise, principal product marketing manager at...
by planetlink | Feb 22, 2025 | Entrepreneurial, Marketing
Grassroots marketing is a strategy that uses word-of-mouth influences to promote a product or service to a larger audience. It works through two target audiences: a smaller primary audience and a larger secondary audience. The goal is to inspire the primary audience...
