by planetlink | Mar 10, 2025 | Entrepreneurial, Marketing
In the present competitive market, standing out is vital for small businesses. Many of them attempt to cater to everyone, leading to unclear messaging, inefficient marketing, and missed opportunities. With the evolution of consumer expectations and heightened...
by planetlink | Mar 8, 2025 | Branding, Marketing
Branding is a powerful tool that transcends beyond a catchy logo or slogan; it involves strategy, consistency, and a deep understanding of human connection. Renowned marketing expert Seth Godin highlights eight key principles that make a brand unforgettable. He posits...
by planetlink | Mar 7, 2025 | Customer Relationship Management, Marketing
The success of a company is directly linked to its customers, as the revenue they generate contributes to the growth and expansion of the organization. Therefore, it’s crucial for businesses to understand and meet the needs of their target markets. As we start...
by planetlink | Mar 6, 2025 | Marketing, Technology
This article discusses the importance of reputation management and the impact it has on customer feedback and review behaviors. The author provides insights on how to transform a consultancy, from branding to finding clients. The article highlights the importance of...
by planetlink | Mar 6, 2025 | Branding, Marketing
Marketing and communications teams in companies are often undervalued, perceived as mere “money spenders,” but their role is crucial for strategic business success. These teams are the architects behind a brand’s voice, reputation guardians, and the...
by planetlink | Mar 4, 2025 | Generative AI, Marketing
The article by Jodie Cook suggests five ways to use ChatGPT to improve marketing emails and increase the potential for profit. Firstly, it is essential to understand the target customer thoroughly, including personality, beliefs, desires, demographics, psychographics,...
