by planetlink | Mar 13, 2025 | Entrepreneurial, Marketing
In today’s digital age, getting a new business to stand out can be challenging due to the stiff competition. However, focusing on local marketing strategies can help attract potential customers. One recommendation is to target a specific niche, which ensures...
by planetlink | Mar 13, 2025 | Generative AI, Marketing
The ongoing “AI arms race” sees tech giants such as Meta, Amazon, and OpenAI releasing their own powerful contenders in the agentic AI space at a rapid pace. One of the most recent additions to this race is Google’s Gemini 2.0, its new AI model for...
by planetlink | Mar 12, 2025 | E-commerce, Marketing
This summary covers a number of digital marketing strategies that can help businesses optimize their ecommerce operations, boost engagement, and stay competitive in their respective sectors. It provides insights into the use of artificial intelligence (AI) as a tool...
by planetlink | Mar 12, 2025 | Marketing, Social Media
The millennial generation, consisting of individuals in their 30s and 40s, has a significant impact on industries and consumer expectations. The Covid-19 pandemic has influenced their perspectives on work, family, and purchasing behavior, necessitating an evolution in...
by planetlink | Mar 11, 2025 | E-commerce, Marketing
Personalization is considered a key tool in e-commerce for boosting customer engagement and satisfaction, and increasing revenue potential. Personalization in marketing commonly falls into three categories: recommendations, outreach, and ad personalization....
by planetlink | Mar 11, 2025 | Marketing, Social Media
Business owners can convert their LinkedIn profiles into lead-generating machines by optimizing their profiles and focusing on their clients’ needs, according to LinkedIn consultant Jasmin Alić. Statistics show that an optimized LinkedIn profile is 40 times more...
