by planetlink | Mar 25, 2025 | Marketing, Social Media
Influencer marketing is a popular strategy on social media that involves partnering with individuals who have a considerable following and can influence the purchasing decisions of others. However, it goes beyond flashy posts or viral dances and is more about...
by planetlink | Mar 24, 2025 | Generative AI, Marketing
Generative AI (gen AI) is causing a technological disruption across the marketplace ecosystem, particularly impacting marketing. This technology produces various forms of content from product copy, blog posts, video and web ads, to personalized customer offers and...
by planetlink | Mar 22, 2025 | Entrepreneurial, Marketing
Recessions can pose significant challenges for small business owners. However, businesses don’t fail due to the recession itself, but rather how the owner responds to it. A common error made by small business owners during a recession is to significantly reduce...
by planetlink | Mar 21, 2025 | Content, Marketing
The piece discusses the significance of aligning sales and marketing via a story framework. The term “Story” has become a marketing buzzword, but many marketers don’t fully understand what constitutes a good story and the power it holds. Our brains...
by planetlink | Mar 20, 2025 | Marketing, Social Media
Viral marketing campaigns are the ones that spread rapidly and build brand recognition while you rest. The key to a successful viral campaign is not luck or budget, but understanding what prompts people to share content. It’s crucial to create marketing...
by planetlink | Mar 19, 2025 | E-commerce, Marketing
The article focuses on the importance of effective email marketing, highlighting that it’s not only alive but also thriving. It underscores the high return on investment (ROI) from email marketing, with an average return of $36 for every $1 spent, equivalent to...
