by planetlink | Feb 18, 2025 | Entrepreneurial, Marketing
Entrepreneurship is often initiated by an idea and a founder who believes in it, but the journey from a concept to a successful business is complex. It requires discipline, adaptability, and commitment. It is also crucial to identify which ideas are viable and which...
by planetlink | Feb 17, 2025 | Marketing, Technology
The significant impact of technology on consumer behavior, particularly post-pandemic, is increasingly leading businesses to adopt an omnichannel approach. From 2017 to 2020, the share of digital customer interactions rose from 25% to 65%, with most customers using...
by planetlink | Feb 14, 2025 | Entrepreneurial, Marketing
In this article, Thomas Helfrich discusses the importance of evolving marketing strategies for small businesses. Traditional marketing methods are no longer as effective due to changing customer habits and technological advancements. Small businesses need to embrace...
by planetlink | Feb 12, 2025 | Entrepreneurial, Marketing
In this article, Lauren Hirsch Williams draws a parallel between an incident involving a trapped hummingbird and business strategies. The hummingbird, having flown into an apartment, gets stuck in a pattern of flying between two light fixtures, unable to find its way...
by planetlink | Feb 12, 2025 | Content, Marketing
A website’s landing page is critical as it is often a potential customer’s first interaction with a brand. Several strategies can optimize a landing page for maximum conversions. One strategy is to use storytelling, as the human brain finds narratives more...
by planetlink | Feb 11, 2025 | Marketing, Technology
The rapid pace of change in 2025 along with significant tragedies in America highlights the need for innovation and leadership, according to an opinion piece. The author, who attended the CES in Las Vegas and the NRF Retail Big Show in New York, believes marketers...
