by planetlink | Apr 7, 2025 | Branding, Marketing
Brand personality is a crucial aspect of marketing strategy. It is defined as a set of unique characteristics that communicates what a brand represents and distinguishes it from its competitors. It plays a pivotal role in making a brand relatable to customers, which...
by planetlink | Mar 27, 2025 | Content, Marketing
Audra Carpenter, a marketing expert with over two decades of experience, has harnessed AI to help with content creation at a large scale. She views AI as a tool that enables marketers to create better systems, achieve consistency, and build comprehensive marketing...
by planetlink | Mar 27, 2025 | Business Development, Marketing
In the saturated music market today, it’s not enough to rely on social media virality for success. Musicians need a solid plan that leverages modern tools and timeless principles, such as direct connections with fans, building meaningful relationships, and...
by planetlink | Mar 27, 2025 | Generative AI, Marketing
In a marketing environment impacted by artificial intelligence (AI), the tactic of disruptive storytelling is becoming more relevant. The use of AI in marketing can be both exhilarating and daunting. It opens up new avenues for creativity, allowing those without...
by planetlink | Mar 27, 2025 | Marketing, Social Media
YouTube, with over 2.5 billion active users and a position as the second-largest search engine, presents an incredible opportunity for online course creators to generate leads and convert views into enrollments. However, simply posting videos is not enough; it...
by planetlink | Mar 25, 2025 | Generative AI, Marketing
Datafloq, a platform for data and technology insights, has developed an AI tool that screens articles for quality, bias, objectivity, and factuality. The AI determines whether an article was penned by a human or a bot and provides an overall quality score. Articles...
