by planetlink | Jan 1, 2025 | Generative AI, Marketing
As we approach 2025, marketing leaders predict significant shifts in consumer behavior and marketing strategies, with a focus on personalization, AI, data analysis, and budget optimization. Casey Gannon, a VP at Bold Commerce, highlights that personalization has...
by planetlink | Dec 31, 2024 | Marketing, Search Engine Optimization
Saturated markets pose distinct challenges to businesses, especially new ones trying to break in or those looking to increase revenue. Saturated markets lack new consumer demand due to factors such as intense competition, reduced demand, or changing trends. Examples...
by planetlink | Dec 26, 2024 | Entrepreneurial, Marketing
Peter Boolkah, an award-winning business coach, is encouraging entrepreneurs to not shy away from their business ideas due to the current challenging times. He highlights that many successful tech companies have been established recently by entrepreneurs who...
by planetlink | Dec 17, 2024 | Marketing, Social Media
The power of LinkedIn comments as a tool for business growth is often overlooked, but when used correctly, these comments can multiply marketing efforts, increase profile views and engagement numbers, and build valuable business relationships. To optimize the use of...
by planetlink | Dec 13, 2024 | Content, Marketing
Increasing sales volume, profit, and revenue is the ultimate aim of any marketing strategy. However, today’s B2B content creators face a paradox: how to make complex, technical content engaging without sacrificing substance. Analytics often show that what were...
by planetlink | Dec 2, 2024 | Entrepreneurial, Marketing
New York’s innovative entrepreneurs suggest the best marketing is free, emphasizing the power of word of mouth and organic promotion from loyal customers and celebrities. Lauren Berlingeri, co-founder and CEO of wellness brand Higher Dose, shares that the...
