by steve | Jan 23, 2025 | Entrepreneurial, Marketing
In this article by Joy Gendusa, she discusses how she turned a mistake into a successful opportunity, drawing a parallel with the invention of the Post-it note. Gendusa’s company, PostcardMania, operated on a strict weekly postcard promotion rule, which started...
by steve | Jan 21, 2025 | Entrepreneurial, Marketing
Building a successful, million-dollar business requires a combination of key skills. Strategic thinking is of utmost importance, as it not only keeps the business on track, but also helps in adapting to challenges. It involves creating a clear vision and a roadmap to...
by steve | Jan 21, 2025 | Marketing, Social Media
The article explains how to create successful LinkedIn carousel posts in five simple steps. Carousel posts are more engaging than regular text updates, with posts that have multiple slides receiving 3.7 times more engagement. A good carousel should fill a gap in the...
by steve | Jan 16, 2025 | Marketing, Social Media
The article provides useful tips for effectively pitching services on LinkedIn without appearing overly salesy. It emphasizes the importance of building relationships, playing the long game, and sharing value freely to convert cold leads into warm prospects. The...
by steve | Jan 6, 2025 | Entrepreneurial, Marketing
Andrea Aker, CEO of Aker Ink PR & Marketing, details common marketing mistakes made by startups and provides strategies to optimize marketing efforts. Often running with limited resources, startups need to employ creative strategies to grow. However, to fully...
by steve | Jan 5, 2025 | Content, Marketing
Online connectivity has opened up new business opportunities, particularly in the realm of influencer and content-based marketing. However, simply having an online presence is not enough. Entrepreneurs need to build trust with their audience, which can be challenging...
