by planetlink | Feb 26, 2025 | Entrepreneurial, Marketing
In the competitive business landscape, standing out is essential for survival. A quality product or service is not enough to claim a unique space in the market. Understanding competitors, creating a unique value proposition and building a brand that captures attention...
by planetlink | Feb 26, 2025 | Entrepreneurial, Informational
Dr. Jen Donnell, Vice President of People + Culture at Amuneal, shares her insights on the intersection of creativity and leadership. Drawing from her background in music and performance, Donnell believes that effective leadership is as much an art as it is a science,...
by planetlink | Feb 26, 2025 | Entrepreneurial, Informational
Communication is a vital leadership skill that can be challenging to master. Miscommunication can cost businesses billions annually due to inherent psychological barriers such as belief bias and self-interest. Effective leaders are able to simplify complex messages,...
by planetlink | Feb 25, 2025 | Entrepreneurial, Search Engine Optimization
Adrienne Folse, owner of Design the Planet, has conveyed the importance of Search Engine Optimization (SEO) for businesses in a blog post. Folse explains that despite having a well-designed website, it won’t attract customers without SEO, likening it to a hidden...
by planetlink | Feb 24, 2025 | Branding, Entrepreneurial
The article by Aleksandra Sasha Tikhomirova highlights the importance of personal brand identity for businesses. Digital presence, characterized by cohesiveness, consistency, and memorability, is a critical tool for entrepreneurs, executives, and freelancers to gain...
by planetlink | Feb 24, 2025 | Business Development, Entrepreneurial
Starting a new business can be both rewarding and challenging. It offers the opportunity to take control of your future, build something significant, and create a path to financial freedom. Nonetheless, knowing when to start a business can be difficult as there is...
