by planetlink | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
by planetlink | Mar 10, 2025 | Entrepreneurial, Marketing
In the present competitive market, standing out is vital for small businesses. Many of them attempt to cater to everyone, leading to unclear messaging, inefficient marketing, and missed opportunities. With the evolution of consumer expectations and heightened...
by planetlink | Mar 7, 2025 | Business Development, Entrepreneurial
The landscape of female entrepreneurship has seen a notable shift in recent years, with an increasing number of women taking up leadership roles and expanding their influence. However, this has also brought about new challenges and opportunities in terms of wealth...
by planetlink | Mar 6, 2025 | Business Development, Entrepreneurial
Launching a business often involves a risk, commonly referred to as the “leap of faith”. However, this concept, which involves believing in something without rational proof, is not the most effective approach to starting a company. Instead of launching...
by planetlink | Mar 6, 2025 | Entrepreneurial, Networking
Building and maintaining a successful brand requires vision and resilience, as exemplified by Adam Stott, the founder of London-based Big Business Events. His company specializes in organizing high-impact business events, conferences, and networking opportunities....
by planetlink | Mar 6, 2025 | Entrepreneurial, Publishing
Business books typically aim to provide a roadmap to success by introducing new ideas or approaches, as seen in bestsellers like Jim Collins’ Good to Great, Alexander Osterwalder and Yves Pigneur’s Business Model Generation, and Ethan Mollick’s Co-intelligence....
