by planetlink | Mar 10, 2025 | Branding, Technology
A compelling and consistent visual branding strategy is crucial for businesses to differentiate themselves in a competitive market. Engaging visuals can build customer trust and loyalty. Technology tools offer opportunities for both startups and established companies...
by planetlink | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
by planetlink | Mar 8, 2025 | Branding, Marketing
Branding is a powerful tool that transcends beyond a catchy logo or slogan; it involves strategy, consistency, and a deep understanding of human connection. Renowned marketing expert Seth Godin highlights eight key principles that make a brand unforgettable. He posits...
by planetlink | Mar 6, 2025 | Branding, Marketing
Marketing and communications teams in companies are often undervalued, perceived as mere “money spenders,” but their role is crucial for strategic business success. These teams are the architects behind a brand’s voice, reputation guardians, and the...
by planetlink | Feb 24, 2025 | Branding, Entrepreneurial
The article by Aleksandra Sasha Tikhomirova highlights the importance of personal brand identity for businesses. Digital presence, characterized by cohesiveness, consistency, and memorability, is a critical tool for entrepreneurs, executives, and freelancers to gain...
by planetlink | Feb 19, 2025 | Branding, Social Media
The LinkedIn ‘About’ section is a powerful tool for attracting clients, according to personal branding expert Amelia Sordell. She grew her followers from zero to 200,000 and generated $4 million in business revenue through a strategic LinkedIn profile....
