The article suggests that to grow LinkedIn followers, it is important to question and break traditional expert rules. The author, who quadrupled their LinkedIn following to 30,000 in one year, suggests that growth begins when you stop copying others and discover what works for you. The article recommends understanding the platform, studying which posts grab attention and which topics spark discussion. It also suggests focusing on authentic engagement that brings results, and not automating anything you wouldn’t hire a human to do.
Contrary to the advice of focusing on one platform, the article suggests sharing your message wherever your audience is. It recommends creating multiple channels to keep your audience interested and building a loyal following.
The author disagrees with the notion that scheduling kills engagement, suggesting that consistency is more important. Scheduling posts in batches and setting them up a week ahead is recommended. The article also suggests experimenting with posting on weekends, trying different angles, and learning from both successful and unsuccessful posts.
Finally, the article advises against trawling through LinkedIn data to find insights, as being too close to your own content can hinder objectivity.