As the solo founder of PitchBob.io, an AI-powered platform that assists early-stage entrepreneurs in structuring their startup ideas, the writer had to learn how to handle a multitude of tasks, including SEO, due to the lack of external funding. Initially, SEO tasks were outsourced to an agency for $2,000 per month. However, the returns were not proportionate to the investment made. Hence, the decision was made to manage SEO personally, and 15 strategies were implemented to enhance organic traffic, improve visibility, and boost website rankings without relying on an agency or a hefty budget.
The first step towards effective SEO was technical performance. Regular audits were conducted using tools like SEMrush and Ahrefs to monitor the website’s health. These tools were useful in identifying issues like broken links, crawl errors, slow page speeds, and mobile usability problems. A Site Health score above 90 was maintained to ensure easy crawling and indexing of pages by search engines. A speedy, error-free site not only ranks better but also improves user experience, reducing bounce rates and increasing time on site, which are positive signals for SEO.
Link building, a potent yet time-consuming element of SEO, was another focus. The writer started receiving outreach emails from companies looking