Business owners often wonder why their LinkedIn posts receive little to no engagement. It’s often because their content is too generic and doesn’t resonate with their audience. However, there are strategies to increase engagement and grow your LinkedIn following.
One way to get more engagement is by posting content that challenges conventional wisdom or the status quo. Controversial topics often generate more clicks, but it’s important to ensure you can substantiate your stance. Your LinkedIn audience is likely to agree with many of your non-conventional opinions, but they rarely see these views articulated clearly. Hence, bold and well-supported opinions can make you unforgettable.
Another way to increase engagement is by sharing personal experiences or lessons learned. Posts that feel authentic and relatable can resonate more deeply with your audience. Adding images to your posts can also boost engagement, as posts with photos typically receive twice the engagement of text-only updates.
Breaking down complex concepts or solutions into simple, easy-to-follow lists is another effective strategy. These lists get saved and shared because they provide immediate value to the reader without requiring extensive reading time. They also serve as a portable resource that your connections can reference repeatedly.
Finally, sharing specific metrics, strategies, and outcomes from your own business can also increase engagement. People often