The article emphasizes the importance of using technological tools and platforms to enhance the growth and efficiency of small businesses. It suggests that entrepreneurs can multiply their efforts by leveraging technology rather than simply working longer hours. The key is choosing tools that solve current challenges, deliver measurable results, and support growth without draining resources. The article suggests three such tools:
1. Canva: This graphic design platform, starting at zero cost with premium plans from $15/month, enables non-designers to create professional-looking marketing materials. It saves small business owners thousands on design costs and grows with the business, providing services for social posts to complete brand guidelines.
2. Basecamp: This project management and team communication platform costs $15 per user monthly and consolidates chat, file sharing, task management, and client collaboration into one central hub. It reduces email overload and missed deadlines, making it particularly suitable for service businesses managing multiple projects and clients.
3. Senja: This platform automatically collects and displays customer testimonials, turning satisfied customers into marketing assets. The article unfortunately doesn’t detail the pricing structure for Senja.