The article discusses the potential benefits of adding an audio version of a blog post in terms of search engine optimization (SEO). Google’s Developer Advocate, Martin Splitt, clarifies in an SEO office hours video that while adding an audio version to a blog post may not directly improve its search rankings, it could enhance the user experience. The audio content makes the blog post more accessible and engaging, especially for those who prefer listening over reading or those with visual impairments. This user-friendly feature could indirectly benefit the site’s performance as satisfied users are more likely to share the content, link to it, or spend more time on the site. The piece emphasizes that SEO is not just about meeting search engine requirements but also about creating content that caters to the audience’s needs. The article encourages the addition of audio to blogs to make the content more interactive and enjoyable for visitors, which can lead to positive outcomes, even without a direct SEO advantage.
“Boost Your Blog’s SEO and Accessibility with an Audio Version.”
