Investing in email marketing is beneficial as it is one of the most effective channels for boosting revenue, with 87% of marketing leaders emphasizing its critical role in a company’s success. However, it’s important to optimize this process to prevent excessive time consumption.
One way to achieve this is by simplifying workflows. A thorough audit of the email marketing process can help identify time-consuming tasks, which can then be simplified or automated. For instance, content creation can be streamlined by repurposing blog content or using user-generated content.
The frequency of emails is another factor to consider. While it’s important to maintain contact with consumers, too many emails can lead to unsubscribes, as 44% of consumers opt-out due to excessive emails. Therefore, focusing on quality over quantity and testing the impact of sending fewer emails can help in maintaining a balance.
Efficient management of the contact list is crucial. Automating tasks such as pruning obsolete and disengaged subscribers using an email validation service can help save time. Other methods include setting up automatic welcome emails for new subscribers, creating segments for personalized emails, and implementing a re-engagement campaign for inactive subscribers.
Using templates for emails instead of designing each one from scratch can significantly reduce