by planetlink | Mar 22, 2025 | Entrepreneurial, Marketing
Recessions can pose significant challenges for small business owners. However, businesses don’t fail due to the recession itself, but rather how the owner responds to it. A common error made by small business owners during a recession is to significantly reduce...
by planetlink | Mar 21, 2025 | Content, Marketing
The piece discusses the significance of aligning sales and marketing via a story framework. The term “Story” has become a marketing buzzword, but many marketers don’t fully understand what constitutes a good story and the power it holds. Our brains...
by planetlink | Mar 21, 2025 | Business Development, Social Media
Every business owner seeks a foolproof marketing strategy. However, with constantly changing rules, especially on platforms like LinkedIn, sticking to a single approach might not yield fruitful results. While the platform offers numerous opportunities, standing out...
by planetlink | Mar 21, 2025 | Entrepreneurial, Generative AI
ChatGPT can be used in several unconventional ways, transforming the way entrepreneurs work and providing them with an unfair advantage. Instead of using this AI tool just for rewriting emails, it can serve as a strategic partner, therapist, and business analyst. One...
by planetlink | Mar 20, 2025 | Social Media, Technology
Social media is crucial for any successful marketing strategy, and its importance will continue to increase in the future. The challenge lies in keeping a dynamic social presence, which involves continuous ideation, strategizing, execution, and engagement. This is...
by planetlink | Mar 20, 2025 | Marketing, Social Media
Viral marketing campaigns are the ones that spread rapidly and build brand recognition while you rest. The key to a successful viral campaign is not luck or budget, but understanding what prompts people to share content. It’s crucial to create marketing...
by planetlink | Mar 19, 2025 | E-commerce, Marketing
The article focuses on the importance of effective email marketing, highlighting that it’s not only alive but also thriving. It underscores the high return on investment (ROI) from email marketing, with an average return of $36 for every $1 spent, equivalent to...
by planetlink | Mar 19, 2025 | Branding, Search Engine Optimization
The MozPod episode presents strategies that can potentially revolutionize a consultancy, including the definition of branding and the acquisition of initial clients. The on-demand webinar discussed how artificial intelligence can aid in the growth and automation of...
by planetlink | Mar 19, 2025 | E-commerce, Marketing
In an oversaturated market, businesses often struggle to reach their target audience. The solution is not to shout louder, but to speak directly to the right people. This is where niche marketing comes in. Instead of trying to appeal to everyone, niche marketing...
by planetlink | Mar 19, 2025 | Marketing, Publishing
This piece provides insights into the journey of an indie author and the lessons learned from publishing three suspense-thriller novels. The author emphasizes the importance of patience and persistence in the world of self-publishing. An initial lack of book sales can...
