by steve | Nov 26, 2024 | Marketing, Search Engine Optimization
The evolution of search on the open web for advertisers in 2025 and beyond is predicted to be significantly different from how it has been for the past decade. Over 25 years ago, the advent of search engines revolutionized the digital world, with Google leading the...
by steve | Nov 25, 2024 | Content, Marketing
The power of authentic expert voices and thought leadership content in driving successful marketing and sales efforts is profound. They are not just for industry titans or renowned consultants, but for anyone with valuable insights to share. Thought leaders can come...
by steve | Nov 6, 2024 | Design, Marketing
The design of a landing page can significantly improve conversion rates, potentially by up to 300%. This is due to the landing page’s role in converting visitors into customers, making it a key component of marketing strategies. To make landing pages more...
by steve | Oct 2, 2024 | Search Engine Optimization, Social Media
With nearly four million new videos being uploaded to YouTube daily, it’s crucial to optimally utilize the platform to reach your target audience. As YouTube is the second most popular search engine and its largest demographic is Generation Z, optimizing your...
by steve | Aug 1, 2024 | Marketing, Search Engine Optimization
Most website owners are creating content without a proper SEO (Search Engine Optimization) strategy in place, leading to their work receiving little to no traffic. In fact, 96.55% of web pages are not receiving any traffic at all. The absence of a well-executed SEO...
by steve | Jul 25, 2024 | Entrepreneurial, Generative AI
ChatGPT, an AI-powered language technology, is gaining popularity in the corporate world for its potential to enhance business productivity and efficiency. Despite being a developing technology, its application has shown significant benefits across various business...
by steve | Jul 22, 2024 | Content, Publishing
The article provides advanced tips for content creators and writers who wish to improve their craft. The author likens content to a rough diamond, with the final polishing stage being what transforms the content into something truly brilliant. The first major tip...
by steve | Jul 22, 2024 | Marketing, Social Media
Affiliate marketing is a simple way to generate income from social media, by creating content that encourages viewers to click and purchase through an affiliate link. There are several social media platforms that are ideal for sharing these links. Pinterest, with 85%...
by steve | Jul 19, 2024 | Content, Generative AI
This article provides five prompts to use with ChatGPT to improve your writing skills. The aim is to create engaging content that connects with readers, especially in business-related texts like sales pages, emails and social media posts. The first prompt suggests...
by steve | Jul 10, 2024 | Content, Search Engine Optimization
In this article, Nikola Baldikov discusses the benefits of content repurposing in marketing, especially for those strapped for time and resources. Content repurposing involves altering and adjusting existing evergreen content to create a new piece with a different...
