by steve | Jan 2, 2025 | Branding, Entrepreneurial
The article discusses nine key trends in personal branding that can help individuals advance their careers and achieve greater success in the workplace. These trends revolve around themes such as emphasizing unique strengths, effective communication in hybrid work...
by steve | Jan 1, 2025 | Generative AI, Marketing
As we approach 2025, marketing leaders predict significant shifts in consumer behavior and marketing strategies, with a focus on personalization, AI, data analysis, and budget optimization. Casey Gannon, a VP at Bold Commerce, highlights that personalization has...
by steve | Dec 31, 2024 | Marketing, Search Engine Optimization
Saturated markets pose distinct challenges to businesses, especially new ones trying to break in or those looking to increase revenue. Saturated markets lack new consumer demand due to factors such as intense competition, reduced demand, or changing trends. Examples...
by steve | Dec 31, 2024 | Branding, Entrepreneurial
The coaching industry has experienced significant growth in recent years, and those considering turning their passion for coaching into a business may find this the perfect time to do so. Coaching is about empowering people and helping them overcome challenges. The...
by steve | Dec 26, 2024 | Entrepreneurial, Marketing
Peter Boolkah, an award-winning business coach, is encouraging entrepreneurs to not shy away from their business ideas due to the current challenging times. He highlights that many successful tech companies have been established recently by entrepreneurs who...
by steve | Dec 24, 2024 | Social Media, Technology
The Covid-19 pandemic has significantly transformed the way we network, shifting from in-person gatherings to online meetings in platforms like Zoom. This change has not diminished the importance of networking, with research showing that it leads to more job and...
by steve | Dec 20, 2024 | Entrepreneurial, Publishing
Scarlett St. Clair, a former librarian, found unexpected success self-publishing romance novels, one of which exploded in popularity on TikTok. Despite the newfound success, she struggled to meet the demands of print-on-demand orders, juggling her day job and acting...
by steve | Dec 19, 2024 | Entrepreneurial, Informational
The article shares 10 probing questions for business owners to reflect on to make 2025 their best year in business. The questions are intended to help founders get intentional about their business decisions and to expose blind spots and missed opportunities. The first...
by steve | Dec 18, 2024 | Generative AI, Search Engine Optimization
In 2024, the surge in AI-generated search results significantly impacted organic traffic on many websites. A significant number of queries ceased to result in click-throughs, and when users did click, it was challenging for companies to gain additional context on...
by steve | Dec 18, 2024 | Customer Relationship Management, Generative AI
The article discusses how businesses can turn customer complaints into significant revenue using ChatGPT prompts. Rather than just addressing complaints, it suggests mastering them as they can expose issues affecting numerous customers. Such insights can be used to...
