by steve | Jan 20, 2025 | Entrepreneurial, Informational
Starting a business comes with potential rewards as well as risks, with research showing that approximately 20% of small businesses fail within their first year. Therefore, selecting business ideas with high profitability and low failure rates is a wise decision....
by steve | Jan 19, 2025 | Generative AI, Informational
The article discusses the importance of critical thinking in the age of AI. It highlights that while AI tools can analyze data, generate arguments, and solve problems more efficiently than humans can, they lack the ability to add depth, nuance, and personal context to...
by steve | Jan 17, 2025 | Publicity, Social Media
In the fast-paced world of PR, building effective media relationships is key to a successful strategy. With shrinking PR budgets, every tactic must provide value. Networking is crucial, but there is often a gap between content creators and the media outlets that...
by steve | Jan 16, 2025 | Entrepreneurial, Technology
The author, a business owner with nearly two decades of experience, notes that AI has significantly contributed to enhancing the learning curve for new employees. Using the latest tools and technology, including AI, to automate routine tasks enables employees to focus...
by steve | Jan 16, 2025 | Marketing, Social Media
The article provides useful tips for effectively pitching services on LinkedIn without appearing overly salesy. It emphasizes the importance of building relationships, playing the long game, and sharing value freely to convert cold leads into warm prospects. The...
by steve | Jan 15, 2025 | Entrepreneurial, Generative AI
The World Economic Forum’s Future of Jobs Report indicated that 40% of companies are planning workforce reductions due to AI automation. However, Tracy Heatley, founder of the UK-based firm Better Marketing with Tracy Heatley, has advice for one-person business...
by steve | Jan 6, 2025 | Entrepreneurial, Marketing
Andrea Aker, CEO of Aker Ink PR & Marketing, details common marketing mistakes made by startups and provides strategies to optimize marketing efforts. Often running with limited resources, startups need to employ creative strategies to grow. However, to fully...
by steve | Jan 5, 2025 | Content, Marketing
Online connectivity has opened up new business opportunities, particularly in the realm of influencer and content-based marketing. However, simply having an online presence is not enough. Entrepreneurs need to build trust with their audience, which can be challenging...
by steve | Jan 3, 2025 | E-commerce, Search Engine Optimization
The webinar discusses strategies to enhance consultancy, such as defining a personal brand and acquiring initial clients. It highlights how artificial intelligence (AI) can stimulate growth and automate key procedures in e-commerce, giving businesses a competitive...
by steve | Jan 3, 2025 | Branding, Social Media
LinkedIn is not just a resume or job searching platform; it serves as a personal branding tool, networking powerhouse and a professional business card. However, many people are not utilizing LinkedIn to its full potential. To use LinkedIn effectively, it is important...
