by planetlink | Jan 16, 2025 | Marketing, Social Media
The article provides useful tips for effectively pitching services on LinkedIn without appearing overly salesy. It emphasizes the importance of building relationships, playing the long game, and sharing value freely to convert cold leads into warm prospects. The...
by planetlink | Jan 15, 2025 | Entrepreneurial, Generative AI
The World Economic Forum’s Future of Jobs Report indicated that 40% of companies are planning workforce reductions due to AI automation. However, Tracy Heatley, founder of the UK-based firm Better Marketing with Tracy Heatley, has advice for one-person business...
by planetlink | Jan 6, 2025 | Entrepreneurial, Marketing
Andrea Aker, CEO of Aker Ink PR & Marketing, details common marketing mistakes made by startups and provides strategies to optimize marketing efforts. Often running with limited resources, startups need to employ creative strategies to grow. However, to fully...
by planetlink | Jan 5, 2025 | Content, Marketing
Online connectivity has opened up new business opportunities, particularly in the realm of influencer and content-based marketing. However, simply having an online presence is not enough. Entrepreneurs need to build trust with their audience, which can be challenging...
by planetlink | Jan 3, 2025 | E-commerce, Search Engine Optimization
The webinar discusses strategies to enhance consultancy, such as defining a personal brand and acquiring initial clients. It highlights how artificial intelligence (AI) can stimulate growth and automate key procedures in e-commerce, giving businesses a competitive...
by planetlink | Jan 3, 2025 | Branding, Social Media
LinkedIn is not just a resume or job searching platform; it serves as a personal branding tool, networking powerhouse and a professional business card. However, many people are not utilizing LinkedIn to its full potential. To use LinkedIn effectively, it is important...
by planetlink | Jan 2, 2025 | Branding, Entrepreneurial
The article discusses nine key trends in personal branding that can help individuals advance their careers and achieve greater success in the workplace. These trends revolve around themes such as emphasizing unique strengths, effective communication in hybrid work...
by planetlink | Jan 1, 2025 | Generative AI, Marketing
As we approach 2025, marketing leaders predict significant shifts in consumer behavior and marketing strategies, with a focus on personalization, AI, data analysis, and budget optimization. Casey Gannon, a VP at Bold Commerce, highlights that personalization has...
by planetlink | Dec 31, 2024 | Marketing, Search Engine Optimization
Saturated markets pose distinct challenges to businesses, especially new ones trying to break in or those looking to increase revenue. Saturated markets lack new consumer demand due to factors such as intense competition, reduced demand, or changing trends. Examples...
by planetlink | Dec 31, 2024 | Branding, Entrepreneurial
The coaching industry has experienced significant growth in recent years, and those considering turning their passion for coaching into a business may find this the perfect time to do so. Coaching is about empowering people and helping them overcome challenges. The...
