by steve | Mar 6, 2025 | Branding, Marketing
Marketing and communications teams in companies are often undervalued, perceived as mere “money spenders,” but their role is crucial for strategic business success. These teams are the architects behind a brand’s voice, reputation guardians, and the...
by steve | Mar 5, 2025 | Entrepreneurial, Social Media
Social media is a vital marketing tool for small businesses and entrepreneurs, with 84% of consumers checking a brand’s social media page before purchasing and approximately 20% of all sales coming directly from social media. To maximize visibility, businesses...
by steve | Mar 5, 2025 | Generative AI, Search Engine Optimization
The article emphasizes the transformative effect of artificial intelligence (AI) on Search Engine Optimization (SEO). Instead of viewing this as a threat, the author advocates adopting a positive approach towards using AI for SEO. The author asserts that AI is not...
by steve | Mar 5, 2025 | Technology, Web Development
WordPress, the world’s leading content management system (CMS), is evolving rapidly in 2025, with advancements such as AI-powered design, headless architecture, and immersive next-gen experiences. These technological breakthroughs, including AI and blockchain,...
by steve | Mar 5, 2025 | Generative AI, Technology
A study conducted by Attest, a consumer research platform, suggests that trust in generative AI is growing among consumers, with around two-thirds of Americans having used generative AI tools and nearly 70% trusting the information provided by them. These levels of...
by steve | Mar 4, 2025 | Business Development, Productivity
The article discusses strategies for increasing productivity in the workplace, emphasizing that humans, not robots, carry out tasks. It suggests that the most effective productivity methods should consider human tendencies to become distracted, forgetful, and...
by steve | Mar 4, 2025 | Entrepreneurial, Publishing
Amanda Hocking, once a struggling writer, turned her passion for writing into a multi-million-dollar career through self-publishing. After facing continuous rejection from traditional publishers, she decided to publish her books as e-books. She priced her books...
by steve | Mar 4, 2025 | Business Development, Entrepreneurial
Understanding the fatigue and lack of enthusiasm that can sometimes come from working in the same industry for years, some suggestions are proposed to help reignite that initial passion. It’s noted that when running a business, it’s easy to lose sight of...
by steve | Mar 4, 2025 | Business Development, Entrepreneurial
The primary hindrance to innovation and change is often the fear of failure, despite the recognition that failure is a part of the learning process and can lead to valuable insights. David Hieatt, co-founder of Hiut Denim, the DO Lectures, and Howies, offers advice on...
by steve | Mar 4, 2025 | Networking, Social Media
Engaging your audience on LinkedIn effectively can help reveal your ideal customers, create a sense of community, and foster valuable conversations. This can be achieved by asking the right questions in the right way. It’s recommended to end each post with a...
