by steve | Mar 8, 2025 | Branding, Marketing
Branding is a powerful tool that transcends beyond a catchy logo or slogan; it involves strategy, consistency, and a deep understanding of human connection. Renowned marketing expert Seth Godin highlights eight key principles that make a brand unforgettable. He posits...
by steve | Mar 7, 2025 | Business Development, Entrepreneurial
The landscape of female entrepreneurship has seen a notable shift in recent years, with an increasing number of women taking up leadership roles and expanding their influence. However, this has also brought about new challenges and opportunities in terms of wealth...
by steve | Mar 7, 2025 | Business Development, Productivity
Being productive is not about working harder, but smarter. This is usually achieved by establishing habits that keep one focused and motivated. Firstly, productivity requires a clear purpose or goal, which gives direction and sustains focus. Therefore, identifying...
by steve | Mar 7, 2025 | Customer Relationship Management, Marketing
The success of a company is directly linked to its customers, as the revenue they generate contributes to the growth and expansion of the organization. Therefore, it’s crucial for businesses to understand and meet the needs of their target markets. As we start...
by steve | Mar 7, 2025 | Business Development, Social Media
In her article, Dr. Diane Hamilton discusses hidden LinkedIn features that can help boost your career and visibility. She highlights the importance of a complete LinkedIn profile, and mentions how many users often overlook valuable features of the platform. One...
by steve | Mar 6, 2025 | Marketing, Technology
This article discusses the importance of reputation management and the impact it has on customer feedback and review behaviors. The author provides insights on how to transform a consultancy, from branding to finding clients. The article highlights the importance of...
by steve | Mar 6, 2025 | Business Development, Entrepreneurial
Launching a business often involves a risk, commonly referred to as the “leap of faith”. However, this concept, which involves believing in something without rational proof, is not the most effective approach to starting a company. Instead of launching...
by steve | Mar 6, 2025 | Entrepreneurial, Networking
Building and maintaining a successful brand requires vision and resilience, as exemplified by Adam Stott, the founder of London-based Big Business Events. His company specializes in organizing high-impact business events, conferences, and networking opportunities....
by steve | Mar 6, 2025 | Entrepreneurial, Publishing
Business books typically aim to provide a roadmap to success by introducing new ideas or approaches, as seen in bestsellers like Jim Collins’ Good to Great, Alexander Osterwalder and Yves Pigneur’s Business Model Generation, and Ethan Mollick’s Co-intelligence....
by steve | Mar 6, 2025 | Business Development, Technology
The advent of Artificial Intelligence (AI) can seem threatening to those outside of IT departments, as AI applications are now capable of performing many basic tasks. However, learning about AI and gaining experience with AI apps can help individuals extend their...
