by planetlink | Mar 11, 2025 | E-commerce, Marketing
Personalization is considered a key tool in e-commerce for boosting customer engagement and satisfaction, and increasing revenue potential. Personalization in marketing commonly falls into three categories: recommendations, outreach, and ad personalization....
by planetlink | Mar 10, 2025 | Branding, Technology
A compelling and consistent visual branding strategy is crucial for businesses to differentiate themselves in a competitive market. Engaging visuals can build customer trust and loyalty. Technology tools offer opportunities for both startups and established companies...
by planetlink | Mar 10, 2025 | Entrepreneurial, Informational
The article discusses the challenges and complexities of starting and running a small business, likening it to waging a war that never goes exactly as planned. The author shares personal experiences of starting a business while working part-time, leading to a conflict...
by planetlink | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
by planetlink | Mar 10, 2025 | Entrepreneurial, Marketing
In the present competitive market, standing out is vital for small businesses. Many of them attempt to cater to everyone, leading to unclear messaging, inefficient marketing, and missed opportunities. With the evolution of consumer expectations and heightened...
by planetlink | Mar 10, 2025 | Generative AI, Marketing
The article by Jodie Cook discusses the use of ChatGPT prompts to make a website more engaging and effective in converting visitors into clients. The author suggests that many websites try to cater to too broad an audience, resulting in confusion and missed...
by planetlink | Mar 8, 2025 | Branding, Marketing
Branding is a powerful tool that transcends beyond a catchy logo or slogan; it involves strategy, consistency, and a deep understanding of human connection. Renowned marketing expert Seth Godin highlights eight key principles that make a brand unforgettable. He posits...
by planetlink | Mar 7, 2025 | Business Development, Entrepreneurial
The landscape of female entrepreneurship has seen a notable shift in recent years, with an increasing number of women taking up leadership roles and expanding their influence. However, this has also brought about new challenges and opportunities in terms of wealth...
by planetlink | Mar 7, 2025 | Business Development, Productivity
Being productive is not about working harder, but smarter. This is usually achieved by establishing habits that keep one focused and motivated. Firstly, productivity requires a clear purpose or goal, which gives direction and sustains focus. Therefore, identifying...
by planetlink | Mar 7, 2025 | Customer Relationship Management, Marketing
The success of a company is directly linked to its customers, as the revenue they generate contributes to the growth and expansion of the organization. Therefore, it’s crucial for businesses to understand and meet the needs of their target markets. As we start...
