by steve | Mar 17, 2025 | Customer Relationship Management, Entrepreneurial
In today’s world, consumers are subscribing to a wide range of services for their convenience, personalization, and predictability. This trend is extending to other sectors including travel, financial services, and healthcare. Subscription models are seeing...
by steve | Mar 17, 2025 | Content, Generative AI
Generative AI tools, such as ChatGPT, are revolutionizing the way people approach writing. While some worry about the implications of AI encroaching on a fundamentally human task and fear a lack of creativity or uniformity in AI-generated texts, it’s argued that...
by steve | Mar 17, 2025 | Business Development, Social Media
LinkedIn can be a powerful platform for professional growth, allowing individuals to create a strong following or “superfans” who engage with and share their content. Growing the follower base entails consistent effort and strategic planning rather than...
by steve | Mar 16, 2025 | Business Development, Technology
A recent study published in Frontiers in Virtual Reality has shown that a virtual reality (VR) training platform can effectively help individuals become less fearful of public speaking. The study found that after a 30-minute session on the platform, participants...
by steve | Mar 16, 2025 | Generative AI, Publishing
Wiley, a well-known publisher, has launched a set of publicly accessible Artificial Intelligence (AI) guidelines and Frequently Asked Questions (FAQs) for authors. The guidelines were released at the London Book Fair, in response to the concerns of academic and trade...
by steve | Mar 15, 2025 | Content, Generative AI
Creativity can be challenging to sustain, particularly for writers, designers, and content creators who constantly need to generate fresh ideas and meet deadlines. However, Google’s AI-powered tool, NotebookLM, aims to make creativity less elusive. It functions...
by steve | Mar 15, 2025 | Business Development, Technology
A free online platform, developed by Dr Chris Macdonald, founder of the Immersive Technology Lab at Cambridge University, uses virtual reality (VR) to help individuals overcome their fear of public speaking. The platform aims to eliminate the prohibitive costs and...
by steve | Mar 13, 2025 | Marketing, Productivity
Investing in email marketing is beneficial as it is one of the most effective channels for boosting revenue, with 87% of marketing leaders emphasizing its critical role in a company’s success. However, it’s important to optimize this process to prevent...
by steve | Mar 13, 2025 | Customer Relationship Management, Marketing
Predicting customer behavior can help businesses grow their revenue faster. Understanding the patterns of consumer behavior can provide significant insights, which can be derived from every click, hesitation, and purchase made by a customer. These insights can be used...
by steve | Mar 13, 2025 | Entrepreneurial, Marketing
In today’s digital age, getting a new business to stand out can be challenging due to the stiff competition. However, focusing on local marketing strategies can help attract potential customers. One recommendation is to target a specific niche, which ensures...
