by steve | Mar 24, 2025 | Business Development, Entrepreneurial
Selling one’s time for money is often seen as a limiting business model, but it can be a viable and profitable strategy for entrepreneurs if properly managed. This approach provides immediate cash flow, clear value delivery, and complete control over work and...
by steve | Mar 24, 2025 | Business Development, Entrepreneurial
The article emphasizes the importance of a solid business model for entrepreneurs, arguing that a great idea alone is not enough to build a successful business. Despite the common belief that passion, creativity, and a unique concept are sufficient for business...
by steve | Mar 23, 2025 | Business Development, Social Media
A compelling LinkedIn ‘About’ section is crucial to capturing the attention of potential employers, clients, and business partners. The ‘About’ section is often the first thing viewers see after a person’s headshot and headline, and it...
by steve | Mar 22, 2025 | Business Development, Entrepreneurial
While there are numerous online courses offering “small business 101”, they often overlook the crucial element of mastering the entrepreneur’s mindset. Books, however, delve deeper into the psychology of starting one’s own venture, customer...
by steve | Mar 22, 2025 | Entrepreneurial, Marketing
Recessions can pose significant challenges for small business owners. However, businesses don’t fail due to the recession itself, but rather how the owner responds to it. A common error made by small business owners during a recession is to significantly reduce...
by steve | Mar 21, 2025 | Content, Marketing
The piece discusses the significance of aligning sales and marketing via a story framework. The term “Story” has become a marketing buzzword, but many marketers don’t fully understand what constitutes a good story and the power it holds. Our brains...
by steve | Mar 21, 2025 | Business Development, Social Media
Every business owner seeks a foolproof marketing strategy. However, with constantly changing rules, especially on platforms like LinkedIn, sticking to a single approach might not yield fruitful results. While the platform offers numerous opportunities, standing out...
by steve | Mar 21, 2025 | Entrepreneurial, Generative AI
ChatGPT can be used in several unconventional ways, transforming the way entrepreneurs work and providing them with an unfair advantage. Instead of using this AI tool just for rewriting emails, it can serve as a strategic partner, therapist, and business analyst. One...
by steve | Mar 20, 2025 | Social Media, Technology
Social media is crucial for any successful marketing strategy, and its importance will continue to increase in the future. The challenge lies in keeping a dynamic social presence, which involves continuous ideation, strategizing, execution, and engagement. This is...
by steve | Mar 20, 2025 | Marketing, Social Media
Viral marketing campaigns are the ones that spread rapidly and build brand recognition while you rest. The key to a successful viral campaign is not luck or budget, but understanding what prompts people to share content. It’s crucial to create marketing...
