by planetlink | Mar 21, 2025 | Content, Marketing
The piece discusses the significance of aligning sales and marketing via a story framework. The term “Story” has become a marketing buzzword, but many marketers don’t fully understand what constitutes a good story and the power it holds. Our brains...
by planetlink | Mar 20, 2025 | Social Media, Technology
Social media is crucial for any successful marketing strategy, and its importance will continue to increase in the future. The challenge lies in keeping a dynamic social presence, which involves continuous ideation, strategizing, execution, and engagement. This is...
by planetlink | Mar 20, 2025 | Marketing, Social Media
Viral marketing campaigns are the ones that spread rapidly and build brand recognition while you rest. The key to a successful viral campaign is not luck or budget, but understanding what prompts people to share content. It’s crucial to create marketing...
by planetlink | Mar 19, 2025 | Branding, Search Engine Optimization
The MozPod episode presents strategies that can potentially revolutionize a consultancy, including the definition of branding and the acquisition of initial clients. The on-demand webinar discussed how artificial intelligence can aid in the growth and automation of...
by planetlink | Mar 19, 2025 | Marketing, Publishing
This piece provides insights into the journey of an indie author and the lessons learned from publishing three suspense-thriller novels. The author emphasizes the importance of patience and persistence in the world of self-publishing. An initial lack of book sales can...
by planetlink | Mar 19, 2025 | Career Development, Publishing
The story revolves around the narrator’s experience of getting his first book published and learning that he wasn’t the only writer in his parents’ social circle. The parents reveal that an old university friend from Holland, referred to as Jörg,...
by planetlink | Mar 18, 2025 | Generative AI, Technology
Google has recently expanded access to its experimental AI model, Gemini 2.0 Flash, which offers native image-generation capabilities. The technology, which integrates both text and image processing, was previously only available to testers but is now accessible via...
by planetlink | Mar 18, 2025 | Marketing, Social Media
Improving your LinkedIn content to generate leads requires three key changes. Firstly, your posts need to target your ideal customer specifically. This can be achieved by getting into their mindset and making them feel recognized. This can be as literal as naming the...
by planetlink | Mar 18, 2025 | Career Development, Entrepreneurial
Starting a new business can be thrilling, particularly if it centers around a passion. However, passion alone is not enough to ensure business survival. Other elements like education, mentorship, and strategic support are required. Unfortunately, many small business...
by planetlink | Mar 17, 2025 | Career Development, Content
The Art of Novel Writing with John Claude Bemis is a course welcoming enrollees. Ratika Deshpande, a prolific author who published 194 blog posts and received 33 acceptances in 2024, shares some key lessons from her experience. Firstly, the author emphasizes that...
