The rapid pace of change in 2025 along with significant tragedies in America highlights the need for innovation and leadership, according to an opinion piece. The author, who attended the CES in Las Vegas and the NRF Retail Big Show in New York, believes marketers need to balance a variety of factors, from products and communication channels to stakeholders and technologies. The author offers six key thoughts for marketers. The first is to focus on the ultimate goal of selling products, regardless of AI advancements. The second is to prioritize the consumer and their experience. Thirdly, marketers should balance creativity with technology, as technology can serve as the canvas for creativity. The fourth point involves balancing brand and conversion, with brand work facilitating transactions and conversion opportunities building the brand. The fifth is to combine physical and digital aspects, incorporating elements such as robotics. Lastly, the author highlights the need for a balance between humanity and technology.
“Balancing Innovation and Leadership: A 2025 Marketer’s Survival Guide”
