The rising popularity and intelligence of generative AI (GenAI) is leading more companies to utilize this tool for content creation in their marketing and communication efforts. GenAI can significantly reduce time dedicated to creative projects, creating everything from ad copy to graphics and videos. However, the time saved can often come at the expense of a genuine tone, which may feel robotic or fake to customers. Despite this, completely discarding GenAI is not necessary. Instead, experts suggest several strategies for making AI-created content feel more ‘real’.
One of the suggested methods is to edit AI-written content to remove excessive “fluff” words it often uses. By reducing descriptors and editing the content to sound conversational, the copy can regain its human touch. Another approach is to overlay the company’s voice onto the AI-created content to maintain a recognizable and trustworthy narrative. Using AI as a complementary tool rather than the sole tool can result in content that is strong, authentic, and efficiently delivered.
Moreover, other tools such as Adobe Firefly can assist in making AI content feel more human and real by converting briefs into visuals and narratives. However, it’s crucial to remember that AI cannot replicate human judgment and critical thinking, and audiences can disengage if they sense outsourcing