by planetlink | Mar 6, 2025 | Entrepreneurial, Publishing
Business books typically aim to provide a roadmap to success by introducing new ideas or approaches, as seen in bestsellers like Jim Collins’ Good to Great, Alexander Osterwalder and Yves Pigneur’s Business Model Generation, and Ethan Mollick’s Co-intelligence....
by planetlink | Mar 6, 2025 | Business Development, Technology
The advent of Artificial Intelligence (AI) can seem threatening to those outside of IT departments, as AI applications are now capable of performing many basic tasks. However, learning about AI and gaining experience with AI apps can help individuals extend their...
by planetlink | Mar 6, 2025 | Branding, Marketing
Marketing and communications teams in companies are often undervalued, perceived as mere “money spenders,” but their role is crucial for strategic business success. These teams are the architects behind a brand’s voice, reputation guardians, and the...
by planetlink | Mar 5, 2025 | Entrepreneurial, Social Media
Social media is a vital marketing tool for small businesses and entrepreneurs, with 84% of consumers checking a brand’s social media page before purchasing and approximately 20% of all sales coming directly from social media. To maximize visibility, businesses...
by planetlink | Mar 5, 2025 | Generative AI, Search Engine Optimization
The article emphasizes the transformative effect of artificial intelligence (AI) on Search Engine Optimization (SEO). Instead of viewing this as a threat, the author advocates adopting a positive approach towards using AI for SEO. The author asserts that AI is not...
