by steve | Mar 8, 2025 | Branding, Marketing
Branding is a powerful tool that transcends beyond a catchy logo or slogan; it involves strategy, consistency, and a deep understanding of human connection. Renowned marketing expert Seth Godin highlights eight key principles that make a brand unforgettable. He posits...
by steve | Mar 7, 2025 | Business Development, Entrepreneurial
The landscape of female entrepreneurship has seen a notable shift in recent years, with an increasing number of women taking up leadership roles and expanding their influence. However, this has also brought about new challenges and opportunities in terms of wealth...
by steve | Mar 7, 2025 | Business Development, Productivity
Being productive is not about working harder, but smarter. This is usually achieved by establishing habits that keep one focused and motivated. Firstly, productivity requires a clear purpose or goal, which gives direction and sustains focus. Therefore, identifying...
by steve | Mar 7, 2025 | Customer Relationship Management, Marketing
The success of a company is directly linked to its customers, as the revenue they generate contributes to the growth and expansion of the organization. Therefore, it’s crucial for businesses to understand and meet the needs of their target markets. As we start...
by steve | Mar 7, 2025 | Business Development, Social Media
In her article, Dr. Diane Hamilton discusses hidden LinkedIn features that can help boost your career and visibility. She highlights the importance of a complete LinkedIn profile, and mentions how many users often overlook valuable features of the platform. One...
