by steve | Mar 10, 2025 | Branding, Technology
A compelling and consistent visual branding strategy is crucial for businesses to differentiate themselves in a competitive market. Engaging visuals can build customer trust and loyalty. Technology tools offer opportunities for both startups and established companies...
by steve | Mar 10, 2025 | Entrepreneurial, Informational
The article discusses the challenges and complexities of starting and running a small business, likening it to waging a war that never goes exactly as planned. The author shares personal experiences of starting a business while working part-time, leading to a conflict...
by steve | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
by steve | Mar 10, 2025 | Entrepreneurial, Marketing
In the present competitive market, standing out is vital for small businesses. Many of them attempt to cater to everyone, leading to unclear messaging, inefficient marketing, and missed opportunities. With the evolution of consumer expectations and heightened...
by steve | Mar 10, 2025 | Generative AI, Marketing
The article by Jodie Cook discusses the use of ChatGPT prompts to make a website more engaging and effective in converting visitors into clients. The author suggests that many websites try to cater to too broad an audience, resulting in confusion and missed...
