by planetlink | Mar 11, 2025 | Marketing, Social Media
Business owners can convert their LinkedIn profiles into lead-generating machines by optimizing their profiles and focusing on their clients’ needs, according to LinkedIn consultant Jasmin Alić. Statistics show that an optimized LinkedIn profile is 40 times more...
by planetlink | Mar 11, 2025 | E-commerce, Marketing
Personalization is considered a key tool in e-commerce for boosting customer engagement and satisfaction, and increasing revenue potential. Personalization in marketing commonly falls into three categories: recommendations, outreach, and ad personalization....
by planetlink | Mar 10, 2025 | Branding, Technology
A compelling and consistent visual branding strategy is crucial for businesses to differentiate themselves in a competitive market. Engaging visuals can build customer trust and loyalty. Technology tools offer opportunities for both startups and established companies...
by planetlink | Mar 10, 2025 | Entrepreneurial, Informational
The article discusses the challenges and complexities of starting and running a small business, likening it to waging a war that never goes exactly as planned. The author shares personal experiences of starting a business while working part-time, leading to a conflict...
by planetlink | Mar 10, 2025 | Branding, Entrepreneurial
The article by Scott Baradell, published on Entrepreneur, argues that the branding industry is largely built on ineffective platitudes and incorrect assumptions. Baradell criticizes common branding advice such as “tell your story,” “define your...
