by steve | Mar 19, 2025 | E-commerce, Marketing
The article focuses on the importance of effective email marketing, highlighting that it’s not only alive but also thriving. It underscores the high return on investment (ROI) from email marketing, with an average return of $36 for every $1 spent, equivalent to...
by steve | Mar 19, 2025 | Branding, Search Engine Optimization
The MozPod episode presents strategies that can potentially revolutionize a consultancy, including the definition of branding and the acquisition of initial clients. The on-demand webinar discussed how artificial intelligence can aid in the growth and automation of...
by steve | Mar 19, 2025 | E-commerce, Marketing
In an oversaturated market, businesses often struggle to reach their target audience. The solution is not to shout louder, but to speak directly to the right people. This is where niche marketing comes in. Instead of trying to appeal to everyone, niche marketing...
by steve | Mar 19, 2025 | Marketing, Publishing
This piece provides insights into the journey of an indie author and the lessons learned from publishing three suspense-thriller novels. The author emphasizes the importance of patience and persistence in the world of self-publishing. An initial lack of book sales can...
by steve | Mar 19, 2025 | Business Development, Publishing
The story revolves around the narrator’s experience of getting his first book published and learning that he wasn’t the only writer in his parents’ social circle. The parents reveal that an old university friend from Holland, referred to as Jörg,...
