by steve | Mar 27, 2025 | Business Development, Marketing
In the saturated music market today, it’s not enough to rely on social media virality for success. Musicians need a solid plan that leverages modern tools and timeless principles, such as direct connections with fans, building meaningful relationships, and...
by steve | Mar 27, 2025 | Publishing, Social Media
Jonathan Stanley promoted his book, “Purposeful Performance: The Secret Mix of Connecting, Leading, and Succeeding,” at a Barnes & Noble book signing where only 10 to 15 people engaged with him. However, a video posted to TikTok by a...
by steve | Mar 27, 2025 | Generative AI, Marketing
In a marketing environment impacted by artificial intelligence (AI), the tactic of disruptive storytelling is becoming more relevant. The use of AI in marketing can be both exhilarating and daunting. It opens up new avenues for creativity, allowing those without...
by steve | Mar 27, 2025 | Marketing, Social Media
YouTube, with over 2.5 billion active users and a position as the second-largest search engine, presents an incredible opportunity for online course creators to generate leads and convert views into enrollments. However, simply posting videos is not enough; it...
by steve | Mar 27, 2025 | Publicity, Publishing
In today’s competitive market, authors are facing an increasing challenge in achieving successful book publicity and marketing. This is due to the rise of self-published authors and indie press. Despite their creative and publishing expertise, authors and...
