by planetlink | Mar 22, 2025 | Entrepreneurial, Marketing
Recessions can pose significant challenges for small business owners. However, businesses don’t fail due to the recession itself, but rather how the owner responds to it. A common error made by small business owners during a recession is to significantly reduce...
by planetlink | Mar 21, 2025 | Content, Marketing
The piece discusses the significance of aligning sales and marketing via a story framework. The term “Story” has become a marketing buzzword, but many marketers don’t fully understand what constitutes a good story and the power it holds. Our brains...
by planetlink | Mar 21, 2025 | Business Development, Social Media
Every business owner seeks a foolproof marketing strategy. However, with constantly changing rules, especially on platforms like LinkedIn, sticking to a single approach might not yield fruitful results. While the platform offers numerous opportunities, standing out...
by planetlink | Mar 21, 2025 | Entrepreneurial, Generative AI
ChatGPT can be used in several unconventional ways, transforming the way entrepreneurs work and providing them with an unfair advantage. Instead of using this AI tool just for rewriting emails, it can serve as a strategic partner, therapist, and business analyst. One...
by planetlink | Mar 20, 2025 | Social Media, Technology
Social media is crucial for any successful marketing strategy, and its importance will continue to increase in the future. The challenge lies in keeping a dynamic social presence, which involves continuous ideation, strategizing, execution, and engagement. This is...
