by planetlink | Mar 24, 2025 | Generative AI, Marketing
Generative AI (gen AI) is causing a technological disruption across the marketplace ecosystem, particularly impacting marketing. This technology produces various forms of content from product copy, blog posts, video and web ads, to personalized customer offers and...
by planetlink | Mar 24, 2025 | Business Development, Entrepreneurial
Selling one’s time for money is often seen as a limiting business model, but it can be a viable and profitable strategy for entrepreneurs if properly managed. This approach provides immediate cash flow, clear value delivery, and complete control over work and...
by planetlink | Mar 24, 2025 | Business Development, Entrepreneurial
The article emphasizes the importance of a solid business model for entrepreneurs, arguing that a great idea alone is not enough to build a successful business. Despite the common belief that passion, creativity, and a unique concept are sufficient for business...
by planetlink | Mar 23, 2025 | Business Development, Social Media
A compelling LinkedIn ‘About’ section is crucial to capturing the attention of potential employers, clients, and business partners. The ‘About’ section is often the first thing viewers see after a person’s headshot and headline, and it...
by planetlink | Mar 22, 2025 | Business Development, Entrepreneurial
While there are numerous online courses offering “small business 101”, they often overlook the crucial element of mastering the entrepreneur’s mindset. Books, however, delve deeper into the psychology of starting one’s own venture, customer...
