The article discusses how Artificial Intelligence (AI) can be utilized to convert coaching and consulting session transcripts into valuable social media content. Many coaches and consultants struggle with creating engaging and frequent social media content, often resulting in a loss of audience interest. However, using AI can streamline this process and allow professionals to focus on their primary job roles without sacrificing their online presence.
The author suggests that AI can transform the transcripts of coaching sessions into an unlimited source of content. Each “aha” moment or profound question posed during a session can be repurposed into content that can draw in potential clients. Without an efficient system, these insightful moments remain buried in recorded calls, benefiting only one client at a time.
The author recommends a process to automate this content creation. Firstly, every coaching session should be recorded on a platform like Zoom, with the client’s permission. These recordings should then be sent to Otter.ai, an AI that transcribes the conversations into text, distinguishing between speakers and saving hours of manual work. The transcriptions then serve as source material for future content.
The transcriptions should be organized in a database such as Google Drive or Notion, creating a personal content library. The system can then be automated using Zapier, which connects the process