The webinar discusses strategies to enhance consultancy, such as defining a personal brand and acquiring initial clients. It highlights how artificial intelligence (AI) can stimulate growth and automate key procedures in e-commerce, giving businesses a competitive edge. The session also explores insights gleaned from analyzing data from over 1.1 million leads across seven sectors, and the impact of reputation management on customer feedback and review behaviors.
The founder of Search Engine Journal, Jenise Uehara, shares her thoughts on integrating AI into marketing strategies without losing the human touch. The discussion then shifts to the evolution of SEO, with practical tips and strategic insights for the future.
In 2002, Google started to dominate the search engine space, and by the end of the year, it had a 39% share of 47 million search hours. This heralded the “Age of the One-Trick Pony,” where understanding how to enhance a website’s visibility in Google’s organic search results could secure a good job in an SEO agency.
However, SEO professionals are now being advised to prepare for a significant shift in the industry. It’s recommended that they spend more time learning new marketing disciplines and demonstrating prudent judgment to manage change.
The webinar suggests embracing AI as another