The concept of a ‘virtuous purpose’, as articulated by New York Times columnist and military veteran David French, is rooted in service, sacrifice, and not entitlement. It’s born from working towards a goal that transcends individual achievement, an idea that resonates with many veterans due to their intense, cohesive experiences in high-stress situations like combat. The question then becomes, how do we apply this purpose in our daily lives and work?

Contrary to popular belief, work itself need not provide purpose. Sociologist Erin Cech, author of The Trouble with Passion, argues that the emphasis on finding purpose in work often leads to disillusionment. Instead, she suggests that the output of work, such as income, can enable purpose, allowing individuals to live their lives and care for others.

Purpose is not static; it can evolve over time. Steve Lopez, the author of Independence Day, a book on retirement, posits that simple activities such as walking a dog can offer purpose, especially later in life. These activities provide focus, encourage physical activity, and promote engagement with the world beyond one’s home.

The coupling of purpose with virtue harks back to the values of America’s Founding Fathers. Historian Tom Ricks notes in First Principles

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