The LinkedIn ‘About’ section is a powerful tool for attracting clients, according to personal branding expert Amelia Sordell. She grew her followers from zero to 200,000 and generated $4 million in business revenue through a strategic LinkedIn profile. Sordell’s profile is effective due to a compelling hook, a strong origin story, the inclusion of personality and specific details, a storytelling approach, and a clear vision. She begins with a brief, clear statement about her company’s purpose, “Klowt builds personal brands.” Her origin story includes a conflict with her former CEO and data that demonstrates results. She adds personality with unique details and shares anecdotes that demonstrate her values. Sordell’s profile ends with a vision statement that transcends business goals and paints a picture of a vibrant life. Using this model, a LinkedIn summary can be transformed from a list of features to a story-driven pitch that effectively attracts potential clients.
“Amplify Your Brand: How Amelia Sordell Scaled LinkedIn for $4 million Revenue
