In recent years, artificial intelligence (AI) has been growing rapidly, with investments and human capital propelling the industry’s expansion. Companies of all sizes have been investing in AI-powered applications to enhance, automate, and analyze business processes. As of 2023, around 34% of all business functions were already automated by machines, and companies integrating AI could see labor productivity increase by 1.5 percentage points over the next decade. AI’s potential to transform social media management for small to medium enterprises (SMEs) is particularly noteworthy, with benefits that could boost customer engagement and scalability. AI-powered tools across social media applications can highlight business needs, provide accurate customer data, and improve social media strategies. As of 2025, AI is set to help SMEs understand what works on their social media, with new tools assisting in tracking engagement rates, clicks, and demographics. Furthermore, AI-powered advertising is becoming more prevalent, offering deeper insights into customer engagement and potentially providing a cost-effective alternative to traditional methods.
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