Audra Carpenter, a marketing expert with over two decades of experience, has harnessed AI to help with content creation at a large scale. She views AI as a tool that enables marketers to create better systems, achieve consistency, and build comprehensive marketing ecosystems. This perspective is especially helpful for small businesses that often face limitations when trying to expand their products and services.
Carpenter decided to focus on building her audience rather than just services and products. She set herself a personal challenge to double her social media following in 90 days using AI tools for content creation. Her system, inspired by Claude’s advice, is adaptable to any content creation needs.
To make sure AI efforts are aligned with business objectives rather than just generating content, it’s essential to establish a strategic approach with clear goals and metrics. With this in mind, Carpenter created a Claude Project and added Project Knowledge to train it.
Central to Carpenter’s approach is what she calls a training database – a collection of successful content examples that AI can learn from. This data-driven method moves beyond relying solely on personal experience or intuition. Carpenter spent several hours researching LinkedIn profiles with successful content to build her database.
She didn’t want to sound like everyone else in the marketing space, so she looked at