As we approach 2025, marketing leaders predict significant shifts in consumer behavior and marketing strategies, with a focus on personalization, AI, data analysis, and budget optimization. Casey Gannon, a VP at Bold Commerce, highlights that personalization has evolved from a luxury to a necessity in marketing strategies. Consumers are demanding more tailored experiences, and AI is seen as the most cost-effective solution. In the coming years, the use of AI is expected to move beyond task automation to more complex machine-learning applications, providing fresh insights into consumer behavior and facilitating deeper personalization.
However, Katherine Lee, Head of Marketing at GFT, warns about the need to balance AI-generated efficiency with human-generated content, arguing that AI often falls short in capturing brand sentiment and unique perspectives. She expects marketers to use AI more for automating administrative tasks rather than content creation, in an effort to stretch tight budgets.
Gretel Going, President at Channel V Media, adds that as tech becomes more prevalent, consumers will increasingly crave genuine human experiences. AI and other technologies are taking over various marketing functions, but the human touch remains integral to successful marketing strategies.